Addison Search Launches New Brand Identity, Takes on Addison Group Name

July 2012

Companies Integrate under New Structure and Design

CHICAGO – July 16, 2012 – Addison Search, a leading provider of professional staffing services, announced that it will now be known as Addison Group (the name held by the firm it acquired in February of this year). The name change coincides with a new logo and brand identity that promotes the company’s collective capabilities and expertise.

“We are excited to unite under a single name and cohesive identity,” stated Thomas Moran, CEO of Addison Group. “While accommodating all of our vertical specialties and delivery models, the new structure reinforces our shared vision of bringing people and companies together to achieve excellence. We’re confident that the rebranding of our company in this way demonstrates that we are a specialized, professional staffing firm - focused on both contract and direct placements.”

"While accommodating all of our vertical specialties and delivery models, the new structure reinforces our shared vision of bringing people and companies together to achieve excellence." – Thomas Moran, CEO

Given the similarity in names between the two integrated companies, Addison Group anticipates a seamless and straightforward transition. The company will continue to operate as a synergistic collection of specialized practices, including: Administrative & HR; Engineering; Finance & Accounting Contract; Finance & Accounting Executive Search (previously identified as Finance & Accounting Direct); Financial Services; Healthcare and Information Technology.

The company’s new logo, consisting of bold geometric and color elements, represents a coordinated intersection of diverse business solutions. The result of extensive business and market analysis, the logo will serve as a springboard for future design elements, including a new website currently in development for www.addisongroup.com.

Addison Group, LLC, is based in Chicago, IL, and is a portfolio company of Lake Capital, a private equity firm based in Chicago.

 
About Addison Group

A leading provider of professional staffing and search services, Addison Group distinguishes itself through exceptional delivery, specialized knowledge and strong relationships. Addison enables ideal connections between talented professionals and dynamic businesses. National practice areas include Administrative & HR; Engineering; Finance & Accounting Contract; Finance & Accounting Executive Search; Financial Services; Healthcare and Information Technology. Addison is an Inavero’s 2012 Best of Staffing winner for both Client and Candidate service. www.addisongroup.com

 
Contact:

Martha Kelley Sams
Addison Group
312.424.0300
mk.sams@addisongroup.com