Marketing Insights Analyst

Fort Worth, TX


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Type: Contract-to-Hire

Category: Information Technology

Reference ID: 10064127

Shortcut: http://addisongroup.gosnaphop.com/yONOaG


Title: Marketing Insights Analyst

Location: Fort Worth, TX

Salary Range: $70K-$90K; Bonus Included


We are looking bring on a Marketing Insights Analyst to our team due to growth. This person will be collaborating with all other teams of the Marketing (Corporate/Field) that include Marketing Sysadmins, Campaign Managers, Campaign Coordinators, and Digital Marketing Specialist. In doing so, our Marketing Data Analyst will be looking to improve these main areas:


  • Marketing/Campaign Analysis: take data from different systems (DAM, Workfront, etc.) and uncover key insights for workflow improvement and business decisions.
  • KPIs: Analyze, develop, and design specific KPIs for each marketing division. Reframing their goals and what they define as success according to their data journey.
  • Visuals: Work with key stakeholders to understanding what insights they are needing to see and create visual reporting.
  • Optimization: Set governance/best-practices around the data lifecycle (entry, analysis, visuals, reading, etc.)
  • Automation: Helping automate practices, analysis, and reporting on information coming in.

Personality-wise we need someone who is a self-starter and is looking to take ownership in these areas. We need someone who bring ideas/insights to them about how to support these things.


Top Skills Required:

-Data Analysis: Google Analytics

-Visualization Tools: Power BI and/or Tableau

-Data Research: Quantitative and Qualitative

-Report/KPI Building: Communication with MKT teams to look into data stories, define KPIs, and automation

-Scrum/Agile Methodology

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