Marketing Insights Analyst
Fort Worth, TX
Category: Information Technology
Reference ID: 10064127
Shortcut: http://addisongroup.gosnaphop.com/yONOaG
Title: Marketing Insights Analyst
Location: Fort Worth, TX
Salary Range: $70K-$90K; Bonus Included
We are looking bring on a Marketing Insights Analyst to our team due to growth. This person will be collaborating with all other teams of the Marketing (Corporate/Field) that include Marketing Sysadmins, Campaign Managers, Campaign Coordinators, and Digital Marketing Specialist. In doing so, our Marketing Data Analyst will be looking to improve these main areas:
- Marketing/Campaign Analysis: take data from different systems (DAM, Workfront, etc.) and uncover key insights for workflow improvement and business decisions.
- KPIs: Analyze, develop, and design specific KPIs for each marketing division. Reframing their goals and what they define as success according to their data journey.
- Visuals: Work with key stakeholders to understanding what insights they are needing to see and create visual reporting.
- Optimization: Set governance/best-practices around the data lifecycle (entry, analysis, visuals, reading, etc.)
- Automation: Helping automate practices, analysis, and reporting on information coming in.
Personality-wise we need someone who is a self-starter and is looking to take ownership in these areas. We need someone who bring ideas/insights to them about how to support these things.
Top Skills Required:
-Data Analysis: Google Analytics
-Visualization Tools: Power BI and/or Tableau
-Data Research: Quantitative and Qualitative
-Report/KPI Building: Communication with MKT teams to look into data stories, define KPIs, and automation
-Scrum/Agile Methodology
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